From logos to websites, digital marketing to print publications and everything in between, we produce deliverables that are not just pretty, but effective. Everything that comes out of our agency is crafted to pique interests and provide an experience.
Once we are inspired, the wheels start churning and exploration begins. From collaborative whiteboard sessions to sketching, our team comes together to make sure that every rock is overturned and every idea is considered.
Before we get started on any project, we conduct research to gain insight on your competitors and the industry. The findings of this research help us get a feel for style and tone and provides a foundation for creating a solution that is unique and stands out among competition.
Ten years later, we are proud of the creative agency that we have become and our impact on businesses and organizations in North Carolina and beyond. We have worked with hundreds of clients that offer a variety of services. Not only are we committed to client success, but also to being a steward of the Durham community.
Our team continued to grow, as did our capabilities. We determined that a Downtown Durham office on historic Black Wall Street was most suitable for our strategic endeavors and more accessible to our clients. We love being in the heart of Durham.
As the workload increased, colocation was vital for collaboration, so we moved into our first Durham office. After a couple of years in our first office, we moved across the hall to a larger space that better accommodated the size of our team.
When considering the future of The Praktis, Tobias wanted to focus on the creative aspect of the business by making graphic design its core. He believed that design was a way to take complex thoughts and simplify them into a practical solution. After falling in love with the phonetic spelling of the word complex, he made a few visual changes to come up with the new company name and logo.
Founders Tobias Rose of NCCU and Daryl Wade of Pitt were inspired by thought leaders in website development who were creating engaging websites. They wanted to push the limits on creativity by telling stories in a more appealing manner.
SOCIAL