The McLean Community Center (MCC) serves the greater DMV area by offering a wide range of programming for children, adults, and seniors. From camps and theater shows to community events and facility rentals, MCC is a hub for local engagement.

In need of a vibrant, user-friendly website that could effectively serve as a communications platform for their activities, MCC partnered with Kompleks Creative. Drawing inspiration from their lively brand colors and the community’s energy, we developed a playful, image-rich WordPress website that captures the spirit of MCC.

To enhance user experience (UX) and encourage exploration, we improved the site’s information architecture, ensuring a smooth flow of content across key pages. We also implemented a search engine optimization (SEO) strategy that significantly boosted MCC’s domain authority, resulting in higher search rankings and increased visibility.

In addition to the website, our team extended MCC’s brand by designing social media templates and a Constant Contact e-newsletter template to complement the new website design. To ensure consistency across all platforms, we created a comprehensive style guide outlining how to apply the brand elements effectively.

The result is a cohesive, engaging digital presence that reflects MCC’s dynamic offerings while enhancing communication with the community.