From Killastration to the Art Bishop, his personal brand has always been a larger than life presence reflective of a hip-hop aficionado mixed with comic books and social commentary. In 2006, Art Beats + Lyrics, the nation’s largest traveling urban art exhibition, was born to challenge how art is appreciated. All of these things create brand equity and further the reach of a brand’s impact. Additionally, they are building blocks of an evolving culture. Tobias and Dubelyoo will talk about branding and observing culture to drive it forward.