To develop and implement creative solutions and strategies by investing in your success.
We value our client relationships, and work diligently to ensure their growth and progress. Through the research, testing and implementation of new solutions, we give you the necessary edge to flourish within your industry. Work with us.
Founders Tobias Rose of NCCU and Daryl Wade of Pitt were inspired by thought leaders in website development who were creating engaging websites. They wanted to push the limits on creativity by telling stories in a more appealing manner.
When considering the future of The Praktis, Tobias wanted to focus on the creative aspect of the business by making graphic design its core. He believed that design was a way to take complex thoughts and simplify them into a practical solution. After falling in love with the phonetic spelling of the word complex, he made a few visual changes to come up with the new company name and logo.
As the workload increased, colocation was vital for collaboration, so we moved into our first Durham office. After a couple of years in our first office, we moved across the hall to a larger space that better accommodated the size of our team.
Our team continued to grow, as did our capabilities. We determined that a Downtown Durham office on historic Black Wall Street was most suitable for our strategic endeavors and more accessible to our clients. We love being in the heart of Durham.
Ten years later, we are proud of the digital agency that we have become and our impact on businesses and organizations in North Carolina and beyond. We have worked with hundreds of clients that offer a variety of services. Not only are we committed to client success, but also to being a steward of the Durham community.