The MasterCard Foundation Scholarship Program
As a globally-conscious higher education institution, Duke University was among the first universities chosen to kick off The MasterCard Foundation Scholarship Program. Excited about its selection, Duke University sought a web presence that celebrated and embraced its first program scholars while capturing their unique experiences. They wanted a website that was image-rich, informative, user-friendly and dynamic. With these goals in mind, the design ultimately needed to merge the Duke and The MasterCard Foundation Scholarship Program brands.
The MasterCard Foundation Scholarship Program
Kompleks Creative's design approach was to develop a vibrant color scheme by taking full advantage of each brand's color palettes. Custom photographs of the scholars reflected their unique personalities, added richness and connected with the site's local, national and international audiences. Embedded videos and animated content further enlivened the website. In order to optimize the online desktop experience for mobile users, we developed an equally energetic mobile website featuring only the essentials.
The MasterCard Foundation Scholarship Program's website presented exciting new challenges, all of which were met with creative solutions -- solutions that had our client singing praises throughout the entire experience.
Benjamin N. Duke Scholarship Program
The Benjamin N. Duke Scholarship Program at Duke University unites students who excel in academics, leadership and community service. The program allows the scholars to continue to foster their outstanding qualities through service projects within the Carolinas.
The program sought a website redesign that was responsive, gave more voice to its high-achieving scholars, and lived up to the program’s title, which bears the Duke family name. Our client also desired a navigational structure that streamlined the user experience (UX).
Kompleks Creative's web design goal was to highlight the legacy of philanthropist Benjamin N. Duke through multimedia of the scholars’ stewardship. A bold use of Duke blue pays homage to the program’s namesake. The grid-based website design allowed for mobile responsiveness to be implemented during development.
Benjamin N. Duke Scholarship Program
The integration of multimedia elements, such as slideshows, photo galleries and a video further give voice to the scholars’ work. To reflect the scope of the program’s reach, we combined the written stories and visual experiences of multiple students through the B.N. Duke blog and Instagram feed.
As a student-centered program, the scholar profiles component required special attention. How could we allow users to easily access the program’s current and alumni profiles while maintaining the integrity of the design? We met this challenge by developing a custom-built WordPress plugin that filters scholars by graduating class.
Duke Reginaldo Howard Memorial Scholarship
Reginaldo “Reggie” Howard was a sophomore political science major at Duke University when he was killed in a tragic automobile accident. His ambition and commitment to helping others were an inspiration to everyone who knew him. The Duke Reginaldo Howard Memorial Scholarship is awarded to students in whom the Advisory Council and current scholars see a little bit of Reginaldo’s spirit of leadership, social justice and community mindedness. They call the recipient scholars “The Reggies”.
Kompleks Creative was very proud to take on the task of redesigning the scholarship website. Our longstanding relationship with Duke University put us in a perfect position to understand the design standards of the university, the needs of the audience for the website, and the look that the website design needed to achieve. The web design we created seeks to commemorate Reggie Howard’s life, not his death—we wanted prospective scholars to visit the website and see themselves reflected there as well. The finished product does just that, and mobile-responsive UX encourages exploration of the site.
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