A longtime client of Kompleks Creative and owner of Six Plates (a high-end wine bar in Durham), Matthew Beason, came to us with a new project that he was preparing to launch. He was opening a down-to-earth pub called Mattie B’s and wanted to create a visual identity for the brand that reflected his personality and the simple, fun, hipster vibe that the new spot would possess.

We produced a logo design that combined a trendy aesthetic with elements that represented Matthew’s own quirks, including the thick-rimmed glasses he is known for wearing. The logo translated nicely onto the menus and website design – simple, friendly and engaging.