BlueCross and BlueShield of North Carolina Foundation

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Partnering to Transform Communities and Improve Health

The BCBSNC Foundation is an independent, charitable foundation with the mission of improving the health and well-being of North Carolinians. Since their founding in 2000, they have invested $143 million in North Carolina communities through more than 1,000 grants.

In need of an improved user experience and increased functionality for efficient communication, Kompleks Creative was tasked with refreshing their aesthetic and providing guidance on content strategy. We dedicated the first few weeks to interviewing grant recipients and developing recommendations for effective storytelling through the website. The new website features an interface for grantee stories and has a modern/futurist design with a heavy emphasis on geometry and movement.

Following the completion of the website development, we redesigned their eblasts and Microsoft PowerPoint template to mimic the new visual identity of their brand.

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