The North Carolina Justice Center (NCJC) strives to eliminate poverty in North Carolina by ensuring that every household in the state has the resources, services and fair treatment needed for economic security. As a health advocacy initiative of NCJC, Southerners for Medicaid Expansion seeks to ensure affordable healthcare for all Americans.

Kompleks Creative was asked to develop a visual brand that evokes warmth and solidarity. The resulting logo design uses a warm color palette and negative space to reflect their core values of equity and justice. The website design allows the website to serve as a central hub for information where users can learn more and take action.