Supporting the Children of Durham
The Boys and Girls Club of Greater Durham and Orange Counties (formerly The John Avery Boys and Girls Club) was founded in 1939 and has helped approximately 500 children in the community every year. As their 75th Anniversary was approaching, the club found itself losing touch with the community which was reflected in their membership and donations. They needed to refocus their brand and catch up with “New Durham.”
Kompleks Creative came on board to assist with rebranding the Club to connect more overtly to the national organization and to the community they serve. The first step was the renaming. Next, a brand new website design that would have a modernized, savvy visual appeal and a user experience (UX) that would encourage engagement. We used the 75th Anniversary as our focal point and designed a website that reflected the fun, inspiration and hope that reside within the walls of The Boys and Girls Club. Those smiling faces on the homepage really say it all.