Dr. Vincent Price is the 10th president of Duke University. Since arriving at Duke in 2017, President Price has been committed to the future of the university, developing a strategic plan focused on empowering people, transforming education, building community, forging partnerships and engaging a global network.

Due to the pandemic, campus operations looked very different during fall 2020. Ahead of the holiday season, the Duke leadership team asked Kompleks Creative to produce a short video greeting and eCard to send to the Duke community. We collaborated with the Office of the President to develop a video concept that expresses gratitude after an unprecedented fall on campus and across the state. To reflect the stillness on campus, President Price and his wife take a quiet walk through campus while wishing the community a peaceful holiday. The animated eCard design combines photography with an ornate typography to embody the sophistication of the Duke brand.