Leading Towards a Successful Second Century
Dr. Vincent Price is the 10th president of Duke University. Since arriving at Duke in 2017, President Price has been committed to the future of the university, developing a strategic plan focused on empowering people, transforming education, building community, forging partnerships and engaging a global network.
Due to the pandemic, campus operations looked very different during fall 2020. Ahead of the holiday season, the Duke leadership team asked Kompleks Creative to produce a short video greeting and eCard to send to the Duke community. We collaborated with the Office of the President to develop a video concept that expresses gratitude after an unprecedented fall on campus and across the state. To reflect the stillness on campus, President Price and his wife take a quiet walk through campus while wishing the community a peaceful holiday. The animated eCard design combines photography with an ornate typography to embody the sophistication of the Duke brand.