The National Alliance for Concurrent Enrollment Partnerships (NACEP) is a nonprofit organization committed to ensuring that college courses offered by high school teachers are as rigorous as courses offered on the sponsoring college campus. As the sole accrediting body for concurrent enrollment partnerships, NACEP helps these programs adhere to the highest standards so students experience a seamless transition to college and teachers benefit from meaningful, ongoing professional development.

Originally, NACEP came to Kompleks Creative for a more compelling website with an improved user experience. During the kickoff meeting, we discussed the limited color palette of their existing brand and the possibilities of redesigning the logo to better achieve their creative goals. Considering that their 20th anniversary was approaching, the timing for a brand refresh was perfect.

In an effort to create a logo design that was symbolic of NACEP’s history and reflective of their boldness to move forward, we applied vibrant colors to parallel, vertical lines that represent the directional paths of high school and college. Since NACEP works in the intersection of these two worlds, it was fitting to add a crossbar connecting the lines and to form an “N.”

Their new eye catching logo provided a lot of opportunities for the new web design. We utilized the dynamic color palette and line work as patterns throughout the website design. This technique made their content more interesting and encouraged readership.