Iron Dukes Varsity Club

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27-hour Fundraiser Success

After an inaugural campaign success of raising more than $700,000 from 1,089 donors, Duke Athletics’ Iron Dukes Varsity Club continues to host Giving Day every December. During a 27-hour period, they fundraise to support 27 sports with scholarships, facilities, transportation and endowments.

Desiring a website design that was more visual and exciting to coaches and donors, they asked Kompleks Creative to develop a custom WordPress theme for the event. They experienced a few technical challenges during their first year, so we were also tasked with improving their process by implementing automated techniques. To streamline their process, we utilized Google API to automatically generate the data on the homepage and charts displayed on the Pod pages. The end result is an easy-to-update website that highlights their athletes and encourages donation.

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