Providing Perspective and Clarity to Financial Planning
Vantage Pointe Planning is a financial planning firm serving individuals locally and across the country. Based in Burlington, NC, the firm believes that financial planning is about more than just the money—it’s about the “why” behind decision-making. Looking to establish their brand identity, Vantage Pointe Planning asked Kompleks Creative to develop a logo and website that evoke credibility.
The resulting logo design conveys sophistication by featuring a minimalist icon that appeals to a unique audience of young, high-income earners. The modern web design incorporates a calming color palette and streamlined information architecture so website visitors can quickly find valuable information. After we completed the logo and website, Kompleks produced a video that allows visitors to hear founder Feraud Calixte, J.D., CFP® describe the company in his own words. These new visual brand assets establish the trust and integrity that Vantage Pointe Planning promises for their own clients.