Personalizing Financial Investment
Founded in Winston-Salem in 1979, Salem Investment Counselors is a boutique investment firm that prides itself on building personalized portfolios for their array of high-net-worth individuals, families and endowment companies. To celebrate their 40th anniversary and expansion to the Triangle market, Salem approached Kompleks Creative to update the look of their website.
Salem Investment Counselors wanted their web design to reflect their reputation and communicate their commitment to their clients in a warm, yet modern way. We understood that the heart of the business is centered around the relationship between the client and the team, so we recommended that the website photos be authentic and reflective of the client experience. By capturing photos of a counselor meeting with a client in their home, the interaction felt very personal and intentional.
We incorporated these photos on the PowerPoint presentation and one-pager that was also designed. Now, Salem Investment Counselors has a refreshed brand to communicate their services and values.