Action NC’s mission is to confront and reduce the root causes of poverty, underdevelopment, and social and economic inequality through grassroots education, training, organization and mobilization. They work with poor and working-income communities to build a stronger and more secure future. 

In need of a rebrand that better reflects their organization’s core values, Action NC approached Kompleks Creative. The logo design utilizes an “A” and integrates three fists into the state of North Carolina as a call to the organization’s collaborative efforts of community change. The weathered texture reinforces their grassroots background and the geometric appearance affirms the forthrightness of their fight against inequality and justice in North Carolina. 

The web design adopts qualities of the logo and extends them across the website. The bold font choice, colors and weathered texture convey Action NC’s boldness and focus on grassroots empowerment. The effective user experience design highlights important information, while providing an energized platform for learning and getting involved. The final website design is forthright in delivery, but organized and accessible enough for users to feel encouraged and empowered to take action.