Constructing a New Image
Founded eight years ago by Dewayne Washington, formerly of the Pittsburgh Steelers, the D Washington Group (DWG) provides commercial construction and development services. Kompleks Creative was tasked with developing a brand that firmly established a sense of trust, reliability and expertise in the industry. We designed the logo, business cards and website for the company. By 2018, D. Washington Group had evolved to include property management and brokerage services to its offerings and needed a refreshed look to reflect who they had become. The first thing we did was make sure that the new website design was mobile-responsive, clean and timeless. Keeping in mind that DWG wanted to expand nationally, we gave the new website the look and feel of a larger company. We then highlighted project photos and reorganized the information hierarchy on the page. We also highlighted project photos throughout the pages and reorganized the information hierarchy. We also redesigned the business card and created an informational brochure.