When the co-founders of iBuzzn, a restaurant customer relationship management concept, came to Kompleks Creative, they were entrenched in Durham’s Startup Stampede office, hard at work developing the beta version of their app. They wanted a slick, modern design for their brand as well as a user interface design for the app itself. We took inspiration from the app name and ran with the “hive-mind” concept thematically. We used a bold color palette and hexagonal geometric shapes reminiscent of honeycombs to create a hip, engaging visual brand identity that had just a touch of playfulness.