Milk Boy Lactation Cookies is a startup that bakes handmade cookies with lactogenic ingredients to encourage milk production for new mothers. This Durham-based company was looking for a logo design that represented its commitment to the health and happiness of moms and babies.

Kompleks Creative incorporated a simple rendering of a happy, curly-haired baby with round, bubbly typefaces into the logo design. The color scheme relies on a dynamic, true red that is balanced with a muted beige and grey. The baby icon is also used as a singular identifying mark for the business, as can be seen on the print assets. Ultimately, the logo serves to position the company as accessible and cheerful, while still conveying professionalism.