Here at Kompleks Creative, and around the world, this year has been one for the books. From Black Lives Matter to Happy Holidays, we have been challenged to meet the varied messages our clients have wanted to share this year. The common theme among these messages has been one of care, and we have worked tirelessly to communicate this all important message to constituents near and far. Take a look back at some of our favorite client projects this year in the Kompleks Creative 2020 Year in Review.
Forward Cities is a national nonprofit equipping communities to grow and sustain more equitable entrepreneurial ecosystems. Kompleks Creative was tasked with creating a visual brand that conveys their forward-thinking values and the energy of their organization. We developed a portfolio of branding elements, including a logo design, web design, presentation deck and style guide that Forward Cities could use to communicate their mission and work to the world.
As an organization dedicated to empowering the next generation of American farmers, the National Young Farmers Coalition desired an annual report design that reflected their progressive values. Kompleks Creative selected a muted green and yellow color palette to reflect the farming landscape and combined with illustrations to evoke a youthful and inviting feeling.
Duke University tapped Kompleks Creative to produce a video greeting and eCard to send to the Duke community this holiday season. We collaborated with the Duke Office of the President to produce a video message featuring President Vincent Price and his wife. The matching e-card design reflects the stillness on campus after an unprecedented fall semester.
The African American Mayors Association needed podcast art for their new “Our Mayors” podcast that felt modern, motivating, and woke. Luckily, they called Kompleks Creative. We centered the logo design around a microphone to symbolize the voices that are amplified through the podcast and included a bold color palette and typography that appeal to young, Black audience around the country.
In need of an improved user experience and increased functionality, BCBSNC Foundation asked Kompleks Creative to refresh their aesthetic and provide guidance on content strategy. After interviewing grant recipients and developing recommendations for effective storytelling, we created a new visual identity that features a futurist design with a heavy emphasis on geometry and movement.
The Southerners for Medicaid Expansion, part of the North Carolina Justice Center, seeks to ensure affordable healthcare for all Americans. In need of a visual brand that evokes warmth and solidarity, the initiative enlisted Kompleks Creative. We produced a website design and logo design that reflect their core values of equity and justice and support their mission to unite the nation.
After Kompleks Creative designed their logo in 2019, Talos Systems asked us to complete a style guide, architectural diagrams and mascot. In line with the new visual identity, these new branding materials further reflect the services offered by Talos Systems and help legitimize their brand as a data-driven company.
To communicate their best-in-class mission and services to their constituents, Duke Radiology needed a website that demonstrated their cutting-edge technology, while allowing for a superb user experience. We captured photography and videography and reorganized their information architecture to create a website design that is visually stimulating and encourages users to explore.
The Youth Justice Project is a grassroots campaign under the Southern Coalition for Social Justice. Led by young students committed to educational justice, the campaign needed a publication that evoked youthfulness in a professional way. Inspired by the zine trend, Kompleks Creative developed a gritty publication design that allows the publication to become a tool for students to advocate for change in education policy.